Updated May 2026 · KeepTruckin → Motive Rebrand Guide
KeepTruckin ELD Review (Now Motive): What Changed in 2026
KeepTruckin rebranded to Motive in 2022. Same FMCSA-certified ELD, same company, expanded fleet management platform. This guide covers what changed, what stayed the same, hardware compatibility, and whether to sign up today.
Affiliate disclosure: We earn a commission if you sign up through our link. Costs you nothing extra.
KeepTruckin rebranded to Motive in 2022. Same FMCSA-certified ELD, same company, expanded fleet management platform. Existing KeepTruckin hardware remains compatible. Pricing starts at $25/month per vehicle. This guide covers what changed, what stayed the same, and how to migrate or evaluate Motive in 2026.
What happened to KeepTruckin?
In February 2022, KeepTruckin officially rebranded as Motive. The company — founded in San Francisco in 2013 — had grown from an ELD compliance tool into one of the most installed fleet management platforms in North America, serving over 200,000 fleets. The rebrand reflected that expanded product scope.
The FMCSA self-certification carried over without interruption. Motive remains listed on the FMCSA ELD Technical Standards Compliance List under the updated brand. If you were compliant with KeepTruckin, you were compliant with Motive from day one of the rebrand.
Is my KeepTruckin hardware still compatible?
Yes — all KeepTruckin ELD hardware is fully compatible with Motive. No hardware replacement needed.
- Vehicle Gateway (all generations) — fully compatible
- KeepTruckin dashcams — compatible, now managed under Motive
- Cable adapters and accessories — unchanged
- 9-pin J-Bus and OBD-II connections — same hardware, same ports
The only change for existing hardware users was a software update — the KeepTruckin Driver app was replaced by the Motive Driver app in the App Store and Google Play. The update was pushed automatically for users with auto-updates enabled. Nothing changed in the physical device.
What's different in Motive?
The rebrand came with real product expansion. These are the features that did not exist (or were minimal) under the KeepTruckin brand:
New brand name and visual identity
KeepTruckin became Motive in 2022. New logo, new colors, new domain (motive.com), new app store listings. The underlying product — ELD hardware and HOS software — did not change. Existing users just saw the app icon and name update in their app store.
Expanded product scope
The rebrand signaled a pivot from ELD-only to full fleet intelligence platform. Motive added AI dashcam capabilities, driver safety scoring, fleet analytics, and back-office integrations. Owner-operators with one truck still just need the base Vehicle Gateway — the extras are optional.
AI dashcam launched as a major add-on
KeepTruckin had basic dashcam options. Motive invested heavily in AI-powered road and driver-facing cameras that detect distraction, hard braking, and tailgating in real time. The AI Dashcam ($30/month add-on) is now one of Motive's flagship differentiators.
Deeper integration ecosystem
Motive expanded integrations with factoring companies, fuel card providers, load boards, and fleet maintenance platforms. The goal: turn Motive from a compliance device into a back-office hub. For most owner-operators, these integrations are a bonus, not a requirement.
What stayed the same?
Everything owner-operators relied on under KeepTruckin carried over to Motive unchanged:
✓ FMCSA self-certified ELD registration
Motive remains registered on the FMCSA ELD Technical Standards Compliance List — the same certification KeepTruckin held. No compliance gap during the rebrand. Your device was compliant before and after the name change.
✓ Vehicle Gateway hardware
The physical plug-and-play device that connects to your truck's 9-pin J-Bus or OBD-II port is the same hardware. If you already have a KeepTruckin Vehicle Gateway installed, it works with Motive's backend and app without any hardware swap.
✓ HOS logging and DVIR
Hours of Service recording, duty status auto-detection, and Driver Vehicle Inspection Reports work identically. The driver workflow in the app did not change materially — same screens, same process, same FMCSA data outputs.
✓ IFTA state-mileage automation
IFTA mileage tracking by state, quarterly report generation, and 3-year audit history are all unchanged. This is still one of Motive's strongest owner-operator value propositions — GPS tracks every state mile automatically, quarterly reports pre-populate.
✓ 24/7 US-based phone support
Support infrastructure carried over from KeepTruckin. Motive maintains US-based 24/7 phone support — the same agents, same escalation paths. Contact info updated to motive.com but the support model did not regress.
Pricing comparison: KeepTruckin vs Motive 2026
| Item | KeepTruckin (pre-2022) | Motive 2026 |
|---|---|---|
| ELD + GPS (Vehicle Gateway) | ~$20–$30/mo (legacy plan) | $25/mo (current standard) |
| IFTA reporting | Included | Included |
| Dashcam | Basic dashcam add-on (limited AI) | AI Dashcam +$30/mo |
| Fleet (5+ vehicles) | Volume pricing (negotiated) | Volume pricing (negotiated) |
| Contract options | Annual / multi-year | Month-to-month or 36-month |
Pricing is per vehicle per month. Confirm current rates at signup — promotional discounts may apply.
Migration steps for current KeepTruckin users
The short answer: almost nothing. Here is what actually happened and what (if anything) you need to do.
Nothing — your account migrated automatically
When KeepTruckin rebranded to Motive, all existing accounts, data, devices, and subscriptions migrated automatically. No action was required from users. If you were a KeepTruckin subscriber in 2022, you are a Motive subscriber today.
Update the app (if not on auto-update)
The Motive Driver app replaced the KeepTruckin app in the App Store and Google Play. If auto-updates were off, you would have seen an update prompt. The app icon and name changed; functionality stayed the same. Accept the update — do not uninstall the old app manually.
Update your login bookmark to motive.com
The web dashboard moved from keeptruckin.com to motive.com. Old URLs redirect, but bookmark the new domain to avoid confusion. Your email and password credentials are unchanged.
Verify your ELD is still reporting correctly
After the rebrand, open the Motive app and confirm HOS recording, GPS tracking, and IFTA mileage are active. The LED on your Vehicle Gateway should still show solid green. If anything looks off, call Motive support — the 2022 rebrand did not cause hardware issues.
New users: sign up directly through Motive
If you are evaluating an ELD for the first time in 2026, you sign up at motive.com — KeepTruckin as a signup path no longer exists. The product you are getting is Motive ELD (Vehicle Gateway), which is the same hardware that made KeepTruckin the most installed ELD in the US.
Should you sign up for Motive today?
If you are evaluating ELDs in 2026 and you searched for "KeepTruckin" — yes, Motive is the product you are looking for, and it is one of the top options for owner-operators.
Sign up if you:
- ✓ Run 1–10 trucks and need FMCSA compliance
- ✓ Want IFTA auto-reporting to save quarterly paperwork
- ✓ Value 24/7 US-based phone support
- ✓ Want a platform that scales if you grow your fleet
- ✓ Need reliable hardware with a 4.7-star driver app
Consider alternatives if:
- ✗ You need the cheapest possible ELD ($10–$15/mo options exist)
- ✗ You can't commit to a 36-month contract for best pricing
- ✗ You already have a working ELD under a non-expired contract
- ✗ Your operation is exempt from the ELD mandate (pre-2000 trucks, short-haul exemptions)
Bottom line: Motive is the direct continuation of KeepTruckin. The same product that made KeepTruckin the most installed ELD in the US is now called Motive. If KeepTruckin reviews led you here, the product you are evaluating is Motive — and for owner-operators needing ELD + IFTA automation, it remains one of the top choices in 2026.
Sign up for Motive — the ELD formerly known as KeepTruckin
Same hardware. Same FMCSA certification. New name, better platform. $25/month per vehicle, IFTA included, 24/7 US support.
Affiliate disclosure: We earn a commission if you sign up via our link.
KeepTruckin → Motive FAQ
Why did KeepTruckin rebrand to Motive?
KeepTruckin rebranded to Motive in 2022 to signal a strategic expansion beyond ELD compliance into a full fleet intelligence platform. The new name reflects the company's focus on AI safety, fleet analytics, and back-office automation — not just Hours of Service logging. The core ELD product did not change.
Is Motive the same company as KeepTruckin?
Yes — same company, same technology, same FMCSA registration. Only the brand name changed. Motive is headquartered in San Francisco, founded in 2013 as KeepTruckin, and serves 200,000+ fleets. The 2022 rebrand was a marketing and positioning change, not a merger or acquisition.
Is my KeepTruckin hardware still compatible with Motive?
Yes. All KeepTruckin ELD hardware — Vehicle Gateway devices, dashcams, and accessories — is fully compatible with the Motive platform. No hardware replacement needed. If your KeepTruckin device worked before the rebrand, it works with Motive today. The device connects to the same backend infrastructure, now branded Motive.
Did KeepTruckin pricing change when it became Motive?
Pricing evolved with the platform. Motive ELD starts at $25/month per vehicle in 2026. Legacy KeepTruckin subscribers were migrated to equivalent Motive plans — some at legacy pricing, some updated at renewal. New subscribers pay current Motive rates starting at $25/month for the Vehicle Gateway.
Are KeepTruckin support phone numbers the same?
Support is now consolidated under the Motive brand at motive.com. The 24/7 US-based phone support model carried over from KeepTruckin. Call Motive support through the app or motive.com — the old keeptruckin.com support URLs redirect to Motive's support portal.
Do I need to cancel my old KeepTruckin subscription?
No. Existing KeepTruckin subscriptions were automatically migrated to Motive accounts in 2022. Your billing continues under Motive with no interruption. You do not need to cancel and re-subscribe. Check your billing statements — charges will now show as Motive rather than KeepTruckin.
Did the login URL change from KeepTruckin to Motive?
Yes. The login URL changed from keeptruckin.com to motive.com. Old keeptruckin.com URLs redirect automatically, but update your bookmarks to motive.com to avoid confusion. Your email and password credentials remain unchanged — no account reset or new credentials required.
Where is the KeepTruckin login page now?
The KeepTruckin login is now at motive.com. Navigate to motive.com and click Sign In — your existing KeepTruckin credentials (email and password) work. The old keeptruckin.com domain redirects to motive.com automatically if you follow old bookmarks or links.
Ready to get FMCSA-compliant with the #1 ELD for owner-ops?
Motive (formerly KeepTruckin) ships same-day. Install in 30 minutes. IFTA reports automated quarterly. 200,000+ fleets already running on it.
Affiliate disclosure: We earn a commission if you sign up via our link.
Reviewed by Don Grazio · UC Bureau Compliance Lead
Don has 12+ years working with motor carriers on FMCSA compliance, including new entrant audits, MCS-150 filings, BMC-91 insurance setups, and ELD compliance. UC Bureau researches FMCSA regulations (49 CFR Parts 380–399) directly with carriers across the U.S. and Canada. Content is fact-checked against current federal regulations. UC Bureau is not affiliated with the U.S. Department of Transportation or FMCSA — we provide tools and guides to help carriers stay compliant. Learn more about UC Bureau →